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AnyMind Group connects offerings and renames CastingAsia and AdAsia brands

AnyMind Group, a company that produces software in direct-to-consumer, cloud manufacturing, entertainment, marketing and...

October 21, 2020

CastingAsia Report: Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, ha...

September 10, 2020

Download: CastingAsia’s State of Influencer Marketing in Asia 2020 report

The CastingAsia State of Influencer Marketing in Asia 2020 report aims to help marketers make increasingly informe...

September 10, 2020

POKKT brings CastingAsia to India, one of Asia’s biggest Influencer Marketing platforms

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, h...

September 9, 2020

AnyMind Group unveils winners of MDEC’s #YoungCreators TikTok challenge

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, through...

September 9, 2020

Social media influencer marketing in Hong Kong

We’re looking at yet another market, following our analysis of influencer marketing in Singapore, that is small in s...

August 27, 2020

AnyMind Group in Support Of #YoungCreators To Accelerate Youth Participation in Digital Economy

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has tod...

August 25, 2020

Competitor and hashtag analysis features added to CastingAsia’s social media analytics suite

At CastingAsia, we’re always looking at more ways for marketers to get the most out of influencer marketing, and tha...

August 17, 2020

Social media influencer marketing in Singapore

Although small in size, Singapore has one of the highest GDP per capita in the world (according to data from The W...

August 13, 2020

Social media influencer marketing in the Philippines

Influencer marketing continues its steady growth in the Philippines, and taking steps towards making an impact on bu...

July 30, 2020

Social Media Influencer Marketing in Thailand

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July 16, 2020

Social media influencer marketing in Vietnam

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July 2, 2020

AnyMind Group launches social media account analytics on CastingAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has...

June 23, 2020

Social Media Influencer Marketing in Japan

We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look ...

June 18, 2020

Rise of Social Media Influencer Marketing in Indonesia

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June 3, 2020

CastingAsia teams up with Kodansha to launch the “Anime Manga Official” YouTube channel

CastingAsia, an influencer marketing business by AnyMind Group, has announced a collaboration with Kodansha for th...

April 8, 2020

AnyMind Group adds direct-to-consumer offering and capital from Japan Post and existing investors

AnyMind Group, a technology provider for the advertising, influencer marketing and human resource industries, has today ...

March 5, 2020

AnyMind Group acquires Japan-based influencer network, GROVE

AnyMind Group, a technology provider for the advertising, influencer marketing and human resource industries, has today ...

January 8, 2020

Rounding off a big year for CastingAsia

In 2019, CastingAsia truly came into a brand of its own. Having been one of the first to launch an influencer marketing ...

December 24, 2019

Entering 2020 with our friends in the Philippines

It’s time for another peek into our Manila office, as we heard that they were hosting a year-end party for influencers a...

December 19, 2019

Four influencer marketing evolutions to look out for in 2020

We’ve experienced many shifts and changes this year in influencer marketing, however, what does next year have in store ...

December 16, 2019

AnyMind Group at Social Media Week Manila – the evolved influencer marketing landscape

Social Media Week prides itself in being one of the world’s premier conferences that brings together digital marketi...

November 25, 2019

CastingAsia launches AnyStyle.Tokyo to tap on increased interest in Japan travel

CastingAsia, an influencer marketing business and part of AnyMind Group, has today announced the launch of AnyStyle.Toky...

November 20, 2019

Hidetoshi Nakata opens his first YouTube channel【Hidetoshi Nakata Official】today! Started to distribute content worldwide.

AnyUp, a joint-venture between AnyMind Group and SUNNY SIDE UP, jointly operate the official channel. AnyUp, a joint ...

November 5, 2019

CastingAsia hosts “Thailand InfluTalk : Future of Influencer Marketing 2020” seminar in Bangkok

Nowadays, almost every marketer has in some way experimented with influencer marketing. In an ever-changing business wor...

November 1, 2019

Connecting the dots with CastingAsia @ YouTube Enterprise Day 2019

In August 2019, CastingAsia, the leading influencer marketing solutions provider and part of AnyMind Group, took part in...

October 14, 2019

CACN Fest ID 2019 – empowering the growth of creators in Indonesia

At AnyMind Group, we’re looking to drive the growth of industries, businesses, and professionals through technology. Wit...

September 26, 2019

CastingAsia launches CPA and CPC capabilities for influencer marketing

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has today announced the ...

September 26, 2019

AnyMind Group (and CastingAsia) at Digital Transformation Trends Forum 2019

In early September, AnyMind Group’s Global Managing Director of CastingAsia Creators Network, Siwat Vilassakdanont, took...

September 20, 2019

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

Evaluating and weighing upon less impactful metrics will not only sway the calculations of ROI in the wrong direction bu...

September 12, 2019

The new and improved CastingAsia mobile app is live now!

This one-stop dashboard provides you with easy access to browse through a range of campaign opportunities happening in y...

September 4, 2019

CastingAsia is at it Again! DAAT DAY 2019

CastingAsia Joins DAAT DAY 2019 Digital advertising, influencer marketing, current and future outlooks of the industry,...

September 4, 2019

AnyMind Group appoints Punsak Limvatanayingyong as Country Manager, Thailand

AnyMind Group, a technology solutions provider for the advertising, influencer marketing and human resource industries, ...

September 3, 2019

3 ways influencer marketing can be better tied into advertising

Social media influencer Y posts an image or video of the latest product by brand X, an avalanche of product sales ensue ...

August 27, 2019

Professional football player, Keisuke Honda, launches official YouTube channel in collaboration with CastingAsia Creators Network

AnyMind Group, a technology company that provides software for the advertising, influencer marketing, and human resource...

July 11, 2019

Essential Tips for Marketers to Better Measure Influencer Marketing ROI

So – either you’re already running a social media influencer marketing campaign or thinking about how to take the first ...

March 25, 2019

Three Trending Social Media Platforms Worth Checking Out

When the subject of social media platforms comes up, several popular platform names might come to mind. Many influencers...

March 25, 2019

Unique Influencer Niches to Consider Exploring in 2019

When you think of common industries and business verticals that are involved in the vastness of social media influencer ...

March 25, 2019

From Campaign to Conversion: Learn How to Leverage Influencer Marketing to Optimize ROI

Advertisers are often perplexed and befuddled on how to use social media influencer marketing to the best of their advan...

March 25, 2019

AnyMind Group acquires leading Thai multi-channel network Moindy, launches CastingAsia Creators Network

CastingAsia Creators Network to offer influencer management business across Asia AnyMind Group, an AI solutions provide...

March 20, 2019

Influencer Marketing Vs. Traditional Marketing: The Need-to-Know in Today’s Fast-Paced Marketing World

Breaking and bending the rules of traditional marketing, a new player in the game has emerged and is shifting the way we...

February 18, 2019

Social Media Rules of Engagement Spotlight: Three Creative Tools No Social Media Influencer Should Be Without

Sometimes it’s difficult to find the best way to develop and post your content in the competitive sphere of social media...

February 18, 2019

Social Media Rules of Engagement Spotlight: How Can I Start Getting Paid for My Content?

So you’re an influencer – you already enjoy sharing your content and taking photos – so why not start getting paid and r...

February 18, 2019

Social Media Rules of Engagement Spotlight: Tips for Creating More Shareable Social Media Content

When deciding what type of content to share on social media platforms, what are some of the key requirements that come t...

February 7, 2019

Social Media Rules of Engagement Spotlight: How Can I Increase Followers? Maximize Your Follower Count by Following These Few Simple Tips!

What can I do to increase my follower count and get more attention? This is one of the most frequently asked questions t...

February 6, 2019

Transparency and Fraud Prevention in Social Media Marketing: Get Protected Today!

The online advertising industry has been plagued by reports and scandals around ad fraud, brand safety and transparency....

February 6, 2019

Hot Social Media Influencer Marketing Trends for 2019: Live Video

Leveraging on live videos will be an interesting and effective approach for advertisers this year aiming to tell their b...

February 6, 2019

Hot Social Media Influencer Trends for 2019: Micro-Influencers

Given the recent boom of popularity of social media influencer marketing in Asia, and the rise in platforms that con...

January 22, 2019