At CastingAsia, we’re always looking at more ways for marketers to get the most out of influencer marketing, and that’s why apart from building a self-serve, end-to-end influencer marketing platform, we’ve also added a social media analytics suite for marketers to track and understand the impact of their influencer marketing activities, and discover new opportunities for social media and influencer marketing.

With this update, we’ve added features for marketers to analyze competitor activity and track hashtags on one of the most widely-used social media platforms for influencer marketing globally - Instagram.

Through the new competitor analysis feature, users can track follower changes based on posts by competitors, understand differences in engagement and comments, follower demographics of competitors, competitor sentiment, posting habits and hashtags, and analyze and compare posts of competitors.

The hashtag analysis feature provides users with insights into trends around a particular hashtag, the engagement gained by that hashtag (including competitor hashtags), analyse posts with a certain hashtag, understand user sentiment around a hashtag, and understand correlations between the number of hashtagged posts and follower increases (including before and after campaigns).

This is in addition to an analytics dashboard of a brand’s own account, including follower demographics, engagement, sentiment and the impact of posting habits - on an account or post-level.

Apart from the social media analytics suite, improvements have been made on CastingAsia for automatically-populated and downloadable influencer campaign reports to provide more in-depth information including the ranking of influencers based on performance for a campaign and more.

With CastingAsia, marketers can easily discover, analyze, activate, manage, track and attribute influencer marketing activities more effectively.

For a demo of CastingAsia, head here.