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AnyMind Group connects offerings and renames CastingAsia and AdAsia brands

Company also renews mission and reveals future plans

AnyMind Group, a company that produces software in direct-to-consumer, cloud manufacturing, entertainment, marketing and HR, has today announced moves to connect various offerings and build a runway for future expansion.

Connecting various AnyMind Group products
Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end solution from brand building, product manufacturing and marketing. The company has also today launched its e-commerce offering, AnyShop, and plans to launch its logistics platform, AnyLogi, later this year, in a bid to become an end-to-end brand enablement platform: a business that enables the end-to-end growth of brands through its suite of proprietary offerings.

With a purpose of removing borders and barriers for organizations across geographical boundaries, between online and offline, between industries and between platforms and mediums, AnyMind Group has also renewed its mission to: “make every business borderless”.

On this development, Kosuke Sogo, CEO and co-founder of AnyMind Group said: “Having grown and established strong offerings across multiple spaces, we are looking to move into a position to connect our various offerings to form one of the first end-to-end brand enablement platforms. Apart from leveraging on our individual products, we’re moving towards helping businesses and individuals tap on a comprehensive solution to seamlessly turn previously-siloed data into action, in the future. True to our underlying philosophy of Growth for Everyone, we can enable businesses and individuals to become borderless, from brand establishment, product creation, marketing, selling, and very soon, fulfilment.”

Renaming of flagship brands
Additionally, AnyMind Group has today announced the renaming of its flagship brands in influencer marketing, influencer management and advertising, including CastingAsia, CastingAsia Creators Network and AdAsia, in preparation for future expansion out of Asia. All platform functions and offerings will remain the same.

CastingAsia becomes AnyTag

CastingAsia, a platform and brand launched in August 2016, that provides marketers with access to over 180,000 influencers and influencer data points to discover, activate, manage, track and attribute influencer marketing activities, will see the discontinuation of its brand and name, with the platform being renamed into AnyTag.

CastingAsia Creators Network becomes AnyCreator

The CastingAsia Creators Network is an influencer management network that was originally launched in 2019, and provides resources and services to over 1,450 exclusive and non-exclusive content creators and influencers across Asia, and will be renamed to AnyCreator.

The AdAsia brand was first established by the company in April 2016 and has served over 3,000 marketers and marketing agencies, and 1,200 online publishers through various solutions including the AdAsia Digital Platform and AdAsia Premium Marketplace for marketers, and AdAsia360 for publishers.

AdAsia becomes AnyDigital and AnyManager

The AdAsia brand will now be discontinued, with the AdAsia Digital Platform software being renamed to AnyDigital. The AdAsia Premium Marketplace name will also be discontinued, but the product can still be accessed through the AnyDigital platform as “Display and Video Marketplace”, alongside other features including DOOH Marketplace for digital-out-of-home advertising and Deal Discovery for private marketplace advertising.

AnyMind Group’s publisher solutions are used by browser-based and mobile app publishers, with a combined total of more than 118 billion monthly impressions. AnyMind Group has renamed and consolidated its publisher platform names: AdAsia360, FourM360 and Acqua360 to AnyManager.

“In line with becoming an end-to-end brand enablement platform and longer-term plans to expand out of Asia, we have renamed our products to fit in with the wider AnyMind Group branding and to position ourselves for future growth through a unified branding strategy,” said Sogo.

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